Exist on the internet to exist

The constant need to create and promote content online for personal and professional existence can be exhausting, as it prioritizes communication and marketing over the beauty of what we create.

I find it exhausting that many of us had to continually create content on the internet to exist.

Without content on the internet, no « presence » and no existence.

Whether you are in massage, food, consulting, or a startup, you have to create marketing content and then content to reassure.

Continuously show that we know what we are talking about and that we can bring value, that what we offer will be a worthwhile experience etc…

Except for those who already run very well and automate a lot, others spend more time talking about what they do than really do.

To exist, to connect, to earn money.

Whether we are in art or in the creation of products, in the sale of plants or of digital tools... communication comes first, everything is marketing and political positioning... before the beauty of what we create.

What do you think?